Contributing Designers:
Shalom, Shamah
Twist. Pop. Sip
Sugarland Cocktails is a mobile cocktail bar service & packaged cocktails delivery company bringing the craft of cocktail making to your doorstep and providing an unforgettable experience for any occasion.
Sugarland’s unique advantage was embedded in its commitment to prioritize quality, taste, and convenience even while on the move. Every cocktail is made with top-notch ingredients, crafted with precision, and packaged with care to ensure that you get a premium experience every time.
To further strengthen its operations, Sugarland was in need of a holistic brand identity that perfectly describes its messaging and unique offerings to its audience.
SugarLand Cocktails
Brand Identity Design
Inside the Process
The idea was to conceptualize an innovative cocktail brand around a theme of relaxation, happiness, and shared moments. To ensure a distinct and compelling brand, we created multiple sketches that combined the name with an existing splash identity already being used by the brand.
We identified happiness as the core value of the brand. This influenced our choice of a color palette. The primary color palette combined complimentary colors, Orange and Teal, which in essence, are opposite colors but look good together and contrast well.
Orange radiates happiness while Teal recharges the spirit. Combined, these create the feeling of long-lasting happiness which is what Sugarland is poised to offer.
