PUMA is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Headquartered in Germany, Puma is the third largest sportswear manufacturer in the world alongside Adidas and Nike.

Following the company’s expansion, its official retail partner, Persianas Retail, opened another PUMA store in Abuja, Nigeria at the Jabi Lake Mall, following the successful launch and opening of the Puma Flagship store in Lagos.

Celebrating this new store opening and the launch of a new collection, Puma needed new designs and marketing materials to promote the event. The idea was to create visuals that announce the store opening and create awareness for the new collection.