Contributing Designers:
Shalom
A Little Different
Poco is a full-service creative agency that provides marketing and communications solutions to businesses. From website design and development to search, content – and social marketing, they offer an all-encompassing digital marketing service.
Poco’s unique identity is embedded in the team’s combined experience across global companies and the desire to be an agency poised to push the paradigm.
With collective success in mind, Poco was in need of a fresh brand identity that expressed who the brand was to its client and how they were positioned to unlock growth potentials for business by doing things a little differently.
Build with Poco
Brand Identity Design
Motion Graphics
Inside the Process
The rationale behind the brand identity for this project was rooted in a thorough analysis of their brief, which indicated a desire for a wordmark logo. In light of this, we sought to create a custom mark that captured the essence of the brand’s name and meaning. Given that “Poco” translates to “little” in Spanish, we endeavored to identify an intersection between this concept and the desired logo.
To achieve this, we opted to use the letter “C” in the name, drawing inspiration from the hand gesture that is commonly used to convey the idea of “little.” This approach not only reflected the brand’s name and meaning but also added a unique visual element to the overall identity.
Regarding color palette and scheme, the client expressed a preference for black and a desire for a more monochrome identity. Our team took this into consideration and incorporated black as a central element of the brand’s visual identity, while also exploring other complementary shades that would create a cohesive and visually appealing aesthetic.
By incorporating elements that reflected the brand’s desired aesthetic and color preferences, we were able to create a cohesive and visually striking brand identity that accurately captured the essence of the brand.
