Contributing Designers:
Shalom
Stick, Press, and Shine!
Nailed It is a premium press-on nail brand that provides the perfect solution for women who want a quick and easy way to achieve a flawless, salon-worthy manicure.
The press-on nails are made from high-quality materials that are safe for natural nails and provide long-lasting, chip-free wear. They come in a variety of trendy and classic designs, so you can choose the perfect set to match your mood, occasion, or outfit.
To launch the product, Nailed It, needed a unique brand identity that portrays its offerings and describes how women can personalize their style with its various collections.
Nailed It by Sharuhn
Brand Identity Design
The Sugar Collection
To facilitate a more streamlined approach toward brand recognition and customer engagement, we implemented a technique where each collection was carefully curated and assigned a descriptive name that effectively captured its unique style and aesthetic.
Also, we identified four distinct categories, namely water, fire, air, and earth, which provided a cohesive framework for each collection’s design elements and characteristics. For the Sugar collection, it was tied to water, and words like sweet, cheerful, happy, and delightful described the sensation of this collection. Hence we used these words in this collection branding.
This approach enabled the customers to easily discern the essence of each collection and align it with their personal style preferences.
The Posh collection
To facilitate a more streamlined approach toward brand recognition and customer engagement, we implemented a technique where each collection was carefully curated and assigned a descriptive name that effectively captured its unique style and aesthetic.
Also, we identified four distinct categories, namely water, fire, air, and earth, which provided a cohesive framework for each collection’s design elements and characteristics. For the Posh collection, it was tied to air, and words like luxurious, high-class, and elegant explain the feeling of this collection.
Because air lacked physical form, it was easy to tie Posh to something of luxury that was also difficult to find
The Spice collection
We used a method where each collection was carefully selected and given a descriptive name that accurately expressed its distinctive style and appeal.
The four unique categories that we identified—water, fire, air, and earth—also served as a unifying framework for the design components and traits of each collection.
For the Spice collection, it was tied to fire because of the emotion attached to the collection, and words like hot, seductive, and electric perfectly describe the feelings attached to this collection.
The Street Collection
We used a method where each collection was carefully selected and given a descriptive name that accurately expressed its distinctive style and appeal.
The four unique categories we identified—water, fire, air, and earth—also served as a unifying framework for each collection’s design components and traits.
The Street collection, it was tied to earth because of the forceful emotion attached to the collection, and words like brave, bold, fearless, and daring perfectly describe this collection.
