Electricity, Your Way
BuyPower is an online platform that enables individuals and organizations to conveniently pay electricity bills from the comfort of their homes or offices.
With a focus on simplifying the often tedious process of paying for utilities, BuyPower has integrated advanced tools and features that enable users to efficiently manage and conserve their electricity consumption.
BuyPower
Brand Identity Design
Motion Graphics
Contributing Designers:
Shalom, Shamah, Sweeney, Jerry
BuyPower X BBnaija 2021
As part of its strategic marketing efforts, BuyPower sponsored the 2021 edition of the Big Brother Naija reality TV show, which boasts a massive viewership across Africa, making it the most-watched TV show in Africa.
Leveraging this platform, BuyPower aimed to create a lasting impression on its target audience by creating distinctive and recognizable brand materials, which were worn and used by the participating housemates during the show.
Buypower Brand Refresh
Buypower boasts a significant customer base which made the logo and existing brand identity highly recognizable to its audience.
In light of this, it was important that any refresh efforts did not entail a complete overhaul of the existing brand identity, but rather aimed to revitalize and reinforce the visual language and representation.
With this in mind, we created a design system that allowed us to create illustration packs that were more brand-centric and still memorable for the audience.
Also, due to Buypower’s diversified audience, we adopted a simple yet effective approach, leveraging the brand’s existing palette to create exciting and engaging brand materials that resonated with a vast majority of the audience.
Although at the time, the market demands were for a more vibrant and energetic creative, our commitment to reflecting Buypower’s brand values and image superseded such trends, resulting in a refresh that was both relevant and aligned with the brand’s identity.
