Contributing Designers:
Jerry, Shalom, Shamah, Sweeney
Banking on You
Assets Microfinance Bank is a tier-1 deposit mobilization bank providing accessible, reliable, and convenient financial services to individuals and businesses across Nigeria.
The company sets itself apart by offering value-based banking to Nigerians by creating superior value for all its stakeholders with the most effective and sustainable technologies. In addition, creating financial products specially tailored to help you skyrocket your finances.
To further strengthen its position in the financial industry, Assets Microfinance required new brand elements with a clear alignment to the aesthetics and messaging of the brand.
Assets Microfinance Bank
Brand Identity Design
Inside the Process
In our approach to the project, we conducted extensive consultations with key stakeholders within the organization to gain a thorough understanding of the brand’s vision.
This process involved delving into the brand’s purpose, vision, and mission, working closely with the management team to establish the desired culture for the brand.
Following this, we undertook comprehensive research on the brand’s competitors to identify industry trends and patterns, leveraging these insights to inform our design decisions. Our focus was to optimize the brand’s visual messaging, ensuring consistency across all marketing and promotional materials, including the website.
With this in mind, we aimed to create a compelling and distinctive brand identity that appears more original and human-centric.
